Wikipedia dead link can bring life to your blog but you should not try to overdo what is explained in the following post. Every Wikipedia article requires references which you can use to insert your own website link and get back links from the Internet most famous and reputable online encyclopedia.
Please do not go ahead and start inserting your website into multiple articles on Wikipedia as you will be banned permanent for spamming. One good quality article will be much better than 10 useless links.
Let’s understand how does this work. As Wikipedia is a not-for-profit organization so not only they differ from making money but they do not want anyone else to make money on their shoulders. Hence all the link or no follow. However since Wikipedia is so famous you are bound to get some visits to your website from their subscribers.
They are huge number of articles on Wikipedia which have got links to closed or deleted websites in their reference and we will be making use of such dead links. Whenever a link gets broken Wikipedia does not delete it but quotes it with “Dead Link”, giving us an opportunity to update the same.
Although Wikipedia has an article on their website containing list of all the post which needs improvements by adding citations or replacing the dead links, which can be found here. But it can become a cumbersome task to scroll through all those lists and find articles related to our niche. It’s better to use Google to come with relevant articles which can help bring traffic back to our website.
Simply head on to Google.com and try the following search
site:wikipedia.org “Your Keyword” intext:”dead link”
replacing your keyword with keywords related to your site.
Now all the articles which Google returns back to you in its search results might not be relevant so you need to do your due diligence and look for the article best suited for your niche.
Once you are on that article scroll down to references section and find the links which say Dead link next to them. If the list is very long you can also use “control F” to search on the page with keyword “Dead link”.
For example in my case the Dead Link I have found above gives following error
Once you successfully find a dead link copy that URL and head over to wayback machine which is an archive of complete Internet websites storing various versions of webpages since 1996. Although the link has been broken today but it worked at some time so we need a working version off that link and wayback machine can help us with that.
Try searching for that webpage content as shown below on a backdate in wayback machine, it will show the dates highlighted on calendar when it had a working version for the same. Like in our case it mentions :- Saved 5 times between March 7, 2011 and December 16, 2011.
You can click on the latest highlighted date as it would be the most recent and updated version of that article and once you find the original content rewrite that article while improving its quality and post that on your website.
Now you can go ahead and contact Wikipedia or the articles owner and inform him about that broken link and let them know you can provide a better alternative with much better content. This not only applies in the above scenario but everywhere that whenever you are approaching anyone with suggesting some changes or improvements you should not simply go ahead and say that “do this” or “change this” instead you should also specify the reason that “do this because….” Or “change this because….” .