Off page SEO is a way in which we optimize factors surrounding our website rather than the website itself. This is also done to improve our search engine rankings and comes after we are done with on page SEO.
You can read about On-Page SEO here : 12 Tips for ON-Page SEO in 2016
In this technique we primarily focus on
- Social networking sites
- Submitting our site to search engines
- Posting in various forums
- Submitting our website to various blog directories
- Submitting it to social bookmarking sites
- Link building
- Making use of photo and video sharing sites
- Article submission sites
- Documents sharing sites
- Press release
- Guest posting
- and submitting to classified directories as well etc.
Let’s see them one by one
1. Social Networking Sites
No one can deny the power of social networking sites like Facebook, Twitter, Google plus etc. Facebok is where the world lives today, it is and will always remain one of the most prominent way to bring traffic to your website and can play a huge role in your website going viral. We can use both free methods or leverage paid advertising. You should not only share your articles to these but should also use proper Hashtags relevant to your Website.
Once you have published your post than promote the heck out of it on various social networking sites because these are the places where people know you and can be crucial for the initial success of the post.
2. Search Engines Submission
Internet is loaded with in finite number of websites and takes time for a search engine to get noticed about your website, hence it becomes mandatory to submit your website to these search engines manually. By submitting your website to search engines your web pages get indexed by them and are added to their database.
But yes just by submitting to search engines will not automatically start bringing visitors to your website, it is the quality content which you have there will solve the purpose.
3. Forum Posting
Forums play a vital role in bringing traffic to your website but this should only be done when you have already spent decent amount in those forums helping everyone. There are both free and paid forums and you should definitely search and join forums related to your niche. These forums not only help you to improve your knowledge but also help in relationship building with other great entrepreneurs.
4. Blog Directories Submission
Although you will find other successful and professional bloggers stating that this method does not work anymore but what they mean is you should not be submitting your website each and every blog directory. Rather you should focus on few of the good blogs and submit manually. Submitting your blog to low authority directories can actually bring more harm.
5. Social Bookmarking
This is also one of the good way to promote your website on the Internet and should be done immediately as soon as your post has been published. However you should not overdo it as you might experience initial success but could be banned by Google in long-term. Lots of people follow unethical practices and use bots to automate their website submission to these bookmarking website but regret later to find out that their website has been banned by search engines. Always try to use only the few off the popular social bookmarking websites like Digg, Stumbleupon, Pinterest etc
6. Link Building
Again this can also bring bad results if not done correctly and ethically. This basically means how many websites are linking back to your website or they have your URL posted on their website. However this will only help if the websites linking back to your website have good domain authority and page ranking. Getting links from a low authority website is not good. You can use tools like Moz toolbar to see various stats about the blog which is linking back to your website.
7. Photo and Video Sharing Sites
As explained in the article on on page Seo that how you should name the images which you upload to your blog, similarly you should also upload images to these photo sharing websites having a link back to your blog in the image itself or its description. Lots of people come to Internet to search for images for various use and hence this is something which you should not ignore.
similar to image sharing sites video sharing sites also play a crucial role in your website success, rather I will say that it is more important. YouTube is owned by Google and is the second-largest search engine of the world. Millions of people visit the video sharing sites daily and having a presence on these websites is very important for your success. YouTube video can immediately help you to rank on Google page 1.
8. Article Submission
This is again a strategy used for link building. Submitting some blog posts to famous article sites linking back to your original website can bring lot of views to your website.
9. Classified Submission
These are sites which allow you to post free advertisements on their platform and can bring extra viewership to your website.
10. Documents Sharing Sites
This is also one of the good ways to get traffic by sharing documents like PowerPoint presentations, PDFs or other documents containing link to your website on these sites.
11. Press Release
As the name suggests it is a good way to get the news about your new venture out to the world. There are both free and paid press release website so you can initially start with the free ones and then you can move to the paid ones once your website has good amount of quality content and you have also already worked on the look and feel of your website. There is no point launching a press release and bringing subscribers to your uncompleted website and hamper your first impression.
12. Guest Posting
You can also write articles for other blogs and can link back to your website making use of there viewership. However precautions should be taken that the blogs on which you are writing guest post have good online credibility and the post which you write should be off such a high quality that readers get impressed and would like to explore more about you and your blog.