Affiliate marketing specifically promoting products from Amazon.com by building a niche site is one of the fastest way to earn good money on minimum investment. Today more and more people are reaping the benefits of creating an Amazon affiliate site and earning commission just by directing people to the main website through their own portal. As there are so many misconceptions being promoted by various online marketers about how to build and become successful with Amazon affiliate program, I decided to create this step-by-step guide on how to starting an Amazon affiliate niche site and make it successful. Either you are a beginner or even you have been doing since long you will surely find something valuable in this blog post.
Let’s first understand the difference between a niche site and a general website. A niche site is a site which focuses specifically on a particular range or type of products. In layman terms when you are creating a website to promote only a specific type of Amazon products then you are actually creating an Amazon niche site.
Primarily what we do is we select a range of products from Amazon and review them on our website with our affiliate links embedded within the article. It is always recommended to have at least 50 posts in the your niche website before effectively launching it to the world. But these 50 articles are not only used to write unbiased opinions about the product but also help us with the search engine optimization of our website by using relevant keywords within those posts.
It is one of the business which can be set up within couple of weeks with the right attitude, hard work and guidance.
Setting up your website design, buying hosting, selecting a domain name, writing content etc come later in the picture and the most important part of this business is to select the right niche and keyword research for our posts. These are the two most important part of this online business.
#1 Selecting Your Website Niche
Now how do you go ahead and select a niche? There are various ways of doing this. Instead of using any tool you can simply go to Amazon.com and browse through its categories for products which are purchased in large numbers. Now again the question is how one understand or know if a particular product was purchased in large number, it can simply be done through seeing the number of reviews. As a thumb rule and various online researches it is proved that out of thousand people only one leaves a review so number of reviews are directly proportional to the sales of the product. The higher number of reviews a product has the more it has been sold.
So Amazon.com in itself is the best option to search for profitable ideas for your new niche site. You can write down couple of these product names in each category and can use for your keyword research later. However just having maximum number of reviews does not mean that you should start building a website around that. You should also understand that it is something which should interest you as well.
Browse through various departments to have an idea of what products are successful on Amazon. Once you are in a particular category , you can sort by using Best Seller option or as per filters provided on top right. It is always a good strategy to select a high value product for better commission.
Another way is to go online on websites like Flippa.com where people sell their online business. These portals include a complete report about the websites being sold through them so you can see what kind of websites are generating good revenue. I’m not saying to go ahead and buy a website from there but just to scroll through couple of good examples to get better idea about your new business.
*** There are all types of crazy things people are doing online to generate the idea for their next niche websites and one of them is going to the websites which provide content writers. On these websites you can go ahead and check the profiles of the top-rated writers and see what are the topics they write about most. Doing this will not only provide you with the topic of your new niche website but it would also give you content ideas for the website as well. Remember I said earlier that you should have at least 50 articles on your website before launching it.
#2 Keyword Research
Now next thing is to start doing your keyword research and this is required for choosing a good domain name, writing good titles for your articles and search engine optimization of your website as well. For a general keyword research you can use the free keyword planner tool provided by Google, which you can access by signing into Google ad words. You do not need to run a add to use that tool. You can simply access it from your Google ad words account as explained in the picture below.
For a more specific keyword research for finding out long tail keywords with their competitor analysis you can use tools like longtail Pro, semrush etc. Long Tail Pro and Semrush are really a revolutionary piece Of Softwares that will save you hours Of Keyword Research Time! Generate Thousands Of Keywords At Once, Filter Automatically, And Find Exact Match Domains In Seconds!. Have one of these have really now become a must Have Tool For Niche Website Builders. Now this is something which is worth investing some time on as once again it is good to have at least a list of 50+ keyword before starting writing the content for your website. Yes you can outsource the content as well.
#3 Setting up the Website
Once you’re done with the keyword research now comes the technical stuff of buying a domain name, hosting and using the correct WordPress theme. Let’s start with picking the right domain name which is crucial to ensure that it relates to the products which be would be selling on a website. Now please do not go ahead and buy a domain name as an exact match with one of your keywords. Your domain name is actually your brand, to explain more if you are going to sell leisure activities on your niche website then although while doing keyword research we were trying to target more specific keywords that does not work as far as domain name is concerned. It is okay to have a keyword like XYZ water rafting in Panama in your content or as an title of an article but your domain name should not be so specific. Not only it helps you to build a better brand but later on you can expand to add more products to your website as well. Another good example can be that let’s say you would be selling Sony cameras so a good example of domain name can be cameraguide.com and not just Sonycameras.com. You can read about some of the free tools available online to find a good domain name or article titles here.
Once you have selected domain name than the next step is to purchase the web hosting and link your domain name to your hosting account. It is very important to use a good web host which provides Good speed, website backup features, security, good uptime etc at a competitive price. one good hosting provider is bluehost.com. This article on how to start your blog is a must read if you are beginner to all this.
Once you have purchased web hosting then you need to have a content management system to get your website up and running. WordPress is by far considered one of the best choice for getting your website online and rapidly in the most simplest manner. It has maximum features and the best customization capabilities.
Once you have installed WordPress then you will need to finalize a theme which has good looks, is built specifically for lead capturing and conversion, clean and minimize design so that the learning curve is fast, has faster loading capabilities are some of the features to look for before finalizing a theme. You can read my review about themeisle here.
Once you have set up your theme then they are some of the plug-ins which are almost mandatory to install for providing capabilities like SEO, making it easier for people to share it on their social network, minifying the size of code and images for better loading speed, create email list, security etc. Some common ones include
- SEO by Yoast
- Social Share by Sumome
- W3 Total Cache
- Contact Form 7
Then you also need to have at least these four mandatory pages on your website like
- About Us
- Contact Us
- Affiliate Disclaimer
#4 SEO optimized Content
Now is the actual beginning and the primary part that is writing good content. Although research says that for the website to be able to SEO optimized and stuffed with long tail keywords your article should be minimum 2000 words. However since we would primarily be writing product reviews than anything between 500 to 1500 is considered good.
While writing your content you should have your keyword list handy which you have gathered through keyword research as explained in the article earlier to ensure that you use those keywords within your content, especially the longtail ones.
#5 Social Media Profiles
Next step is to create your social media profiles. Although you could perform this step earlier but it is always recommended that you do this activity only after you have created couple of articles to share on your social media profiles. This is also a part of the off-page SEO strategy for your website which is explained in more details in the following article.
#6 Scaling it Up
Once you are done with all the steps above and have started to see some momentum, your next focus should be on link building to take your website to the next level. In layman terms this is a process of having your website URLs on other websites which have good page ranking and are considered authority sites by Google. Having your link on the website with low page rank can actually be negative for you. Basically when other sites will have links to your website then search engines will think that your website has some good content and you are authority in your business. Now this can be done in many ways and in itself a big topic which requires time, effort and research. However to summarize you can use article directories, social bookmarking sites, good web directories, posting in forums, image sharing sites, guest posts etc.
One of the unique ways to have your link on a third-party website is to use Wikipedia dead link and replace it with your URL. More details can be found in this article.
Other methods of scaling your site and bringing sales include building and nurturing your email list and it is a universal fact that email list is the most important part of any online business. More details can be found in this article care.