It is a good news for all publishers that Facebook will now allow you to earn money by showing advertisements on your videos. Facebook has confirmed that it would be adopting the YouTube model on the lines of something similar to AdSense wherein it will show advertisements on its video’s and the video publishers will be given their share of money as YouTube does.
YouTube has a lot of ad options like skippable video ads, mid-roll etc. but sources say that Facebook will start with the mid-roll advertisement format which will allow publishers to insert advertisements between their video clips after they have been watched for at least 20 seconds which would also be a test for the engagement level of that particular video.
The interesting part is that Facebook has also kept the revenue share percentage exactly same as that of YouTube and that is 55%. It is currently in the testing phase and if things work out then it would be a huge opportunity for video publishers to make real money out of their video clips on Facebook.
Facebook has been extensively promoting the use of videos on their platform since last couple of years and as per the latest report of 2016, hundred million hours of video are being watched on Facebook daily. As a differentiating factor Facebook has confirmed that they would not be using pre-roll ads that run even before a clip starts to keep the spammers away from the business.
As currently they would be starting with one ad format only so it is sure that the earning would also be much lower for the publishers. Although not many of you would be aware that Facebook has been doing such things since long, like they allowed Buzz feed to create video sponsored by advertisers and earn significant amount of money, but as per the article on recode.net, buzzfeed was not happy with the experiment as they were not able to generate enough revenue out of that.
In 2015 also Facebook created a separate video section and allowed few publishers to share revenue from standalone video advertisements. But now things are getting bigger and soon it will have a major impact as now it would include all the videos published on Facebook and its complete network. The company representatives have also confirmed that they are under the process of testing more video formats which will be launched soon.
One more difference in the algorithm of Facebook is that they would give more importance to the time spent on the videos or minutes watched rather than the number of views. Till now Facebook has been counting it as a view, if the video has been watched till three seconds but people say that it is not the appropriate way to do so as Facebook automatically plays the videos as soon as they show up in the feed.
So now lot is going to change and the advertisements would only be allowed to be displayed only once and that too only after the video has been watched for at least 20 seconds and that also only in the videos which are at least one and half minutes long. So Facebook is also giving signal to its publishers that in order to make money the content should be engaging that can bind the viewer for a longer period of time. There are lot of speculations out there and hence we will have to wait for some time to see the actual results. Hopefully it will give lot of opportunities to publishers like us to generate more revenue out of our hard work.