In the age of social media, anything humans say can be transferred across the globe in a matter of seconds. Thats the Power of Internet!
Here I have tried to outline ways individuals/organizations can use Twitter to promote their digital product. Below are some tips to use Twitter to raise awareness about your product.
On Twitter, people are able to gain a tremendous following. There are many examples of how large an audience, free from geographic restrictions, an individual selling courses can reach on Twitter. Even smaller or newer training centers are effective at building a significant online presence if they’re willing to put in the time and work. So Let’s start:-
How to Gain That Following
Follow Relevant Groups – Following other people/organizations in same domain can give you a peek into the different tactics they use, giving you a chance to implement these strategies in your own promotional efforts.
Speaking of Branding – In your Twitter bio, explain the purpose of your account. some of the projects you’re engaged in right now, or what you’re planning to accomplish.
Add Twitter to Your Website – Put a link to your Twitter account on your website. Use the little Twitter icon – it has become so recognizable that people visiting your site for the first time may even be looking for it.
Use Relevant #Hashtags – When tweeting, use hashtags to draw in a new audience. Different ideas for hashtags to get you started are #udemy, #elearning or #digitalmarketing. Anything along those lines would be a great addition to a tweet.
Engage – Your audience will grow when you start to interact with the followers that you have. People will tweet at you, and they really appreciate when a expert they like tweets back at them to answer their questions or show your agreement.
Promote Your Brand – Once you gain an adequate following, you will be able to promote your brand to a greater number of people than you would have reached otherwise.
Give Updates – Use Twitter to give live updates about what is going on in your life or what you are doing.
Twitter Pictures – This would be a perfect way to not only tell what you are doing, but show what you are doing.
Show Support – Sadly there will be time when you can’t do anything but show your support and reach out.
Express Thanks – Lastly, when you receive new signups, resources, or even kind words from others, Twitter is a wonderful way to reach out and thank your subscribers.
Since the advent of social media, the promotional strategies for individual instructors have been evolving in exciting and powerful ways. You must adapt with these changes instead of resisting them in order to stay relevant in our more and more socially-connected world. Utilizing Twitter is a short, quick way to thank someone, distribute information, and garner support for your Digital Product.
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